We want our gratifications without any waiting period, we want to gulp down our food, build instant abs, get rich immediately and also know everything now. We are also anxious to know more and more, and information has become a status-according social currency. Fortunately, acquisition of knowledge does not have a finish line and so it behaves quite differently from instant abs or instant noodles.
In this hurried age, magazines play an important role by balancing societal myopia with perspective; need-for-speed with understanding, and anxiety with patience. The magazines analyze and opine like the elders of society - and hence also play the role of elders in the information society. In an age when every new opinion becomes news, magazines bring perspective through considered information, often correcting the many hourly and daily twists that news takes, giving balance to society in the process.
Magazines are among the nice-to-have ingredients in life - much like flowers, family, chirping birds and mountains. Things that give meaning, values and culture to life.
Without that we are nothing but monkeys who have managed to come down from the trees.